PRANA

A storefront built to sell, not just to look good.

Every second of load time and every extra step in checkout costs you sales. We build storefronts that load fast, present products clearly, and make buying the path of least resistance.

Traffic isn't the problem — the storefront often is.

Many brands spend heavily on ads and content to drive traffic, then lose a large share of it to a slow product page, a confusing size chart, or a checkout that adds unnecessary steps. The storefront is the last mile, and it's where a lot of revenue quietly leaks.

Returning customers are also the cheapest revenue a brand has. A site that makes reordering, tracking, and support self-serve keeps them coming back without another ad spend.

What holds most ecommerce storefronts back.

  • Slow product and collection pages that lose mobile shoppers before they scroll
  • Product pages missing the details shoppers actually need to decide (size, materials, fit, returns)
  • Checkout flows with extra steps, surprise costs, or no guest checkout
  • No clear path back for repeat customers — every visit feels like the first
  • Theme customizations that break with every platform update

What we build for ecommerce brands.

  • Fast-loading storefronts with next-gen image handling and minimal blocking scripts
  • Product pages structured around the decisions shoppers actually make
  • Streamlined checkout with guest checkout and transparent costs
  • Collection and search pages that make browsing easy on mobile
  • Post-purchase flows: order tracking, easy reorder, and review capture
  • A build your team can update — new products, collections, and promos — without a developer

Recommended integrations.

  • Shopify, WooCommerce, or headless commerce platform of your choice
  • Payment gateways with saved-payment and one-click checkout support
  • Email and SMS marketing for abandoned cart and post-purchase flows
  • Reviews and loyalty tooling to support repeat purchase

How we work with ecommerce brands.

01

Audit

We audit your current funnel from ad click to order confirmation to find where sales leak.

02

Build

We build or rebuild the storefront around speed, clarity, and a frictionless checkout.

03

Grow

We wire up retention flows so repeat customers become a growing share of revenue.

Who this is for.

  • D2C brands whose current site is slow or hard to update
  • Teams migrating platforms or moving to headless commerce
  • Brands with strong ad performance but weak on-site conversion
  • Founders who want repeat purchase built into the site, not bolted on later

Ecommerce website questions.

Do you build on Shopify or a custom stack?

Both, depending on your catalog size and customization needs. Shopify suits most D2C catalogs well; a custom or headless build makes sense when you need functionality the platform can't support natively.

Can you migrate our existing store without losing SEO rankings?

Yes — migrations are planned with URL mapping, redirects, and a pre-launch checklist specifically to protect existing search rankings and product page equity.

How is this different from your ecommerce development service?

Our ecommerce development service covers the technical build. This page is about the brand-side view: what a storefront needs to convert and retain your specific customers, which shapes how we scope that build.

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Let's find where your storefront is losing sales.

Tell us about your current funnel and platform. We'll show you what a faster, clearer storefront looks like.