PRANA

Hotel websites built to win the direct booking, not just the OTA click.

Every booking that goes through Booking.com or Expedia costs a commission. We build hotel sites that make booking direct feel just as easy — often easier — so more guests book with you, not through a middleman.

OTAs get the guest — and the commission — by default.

Most travellers still book through Booking.com or Expedia not because they prefer it, but because it's the fastest, most familiar option in front of them. If your own site is slower, harder to navigate, or doesn't clearly show real rooms and rates, the OTA wins the booking and takes a cut every time.

We build hotel sites with fast, honest room and rate pages, real photography, and a booking engine that makes booking direct the obviously easier choice.

What holds most hotel sites back.

  • No direct booking engine, so every guest gets routed to an OTA
  • Room and rate pages that are slower or less clear than the OTA listing
  • Stock photography instead of real rooms, so guests don't know what they're getting
  • No local experiences or area content, so the site feels generic
  • Slow mobile load times losing travellers browsing on the go

What we build for hotels.

  • Fast, clear room and rate pages with honest, real photography
  • Direct booking engine integration front and centre on every page
  • Amenities and facilities pages that make the case to book direct
  • Local experiences and area guide content that builds trust and interest
  • Photo galleries that actually reflect the property
  • Mobile-first design for travellers booking from their phone

Recommended integrations.

  • Direct booking engine and channel manager connection
  • Property management system (PMS) sync for live availability
  • Review platform integration (Google, TripAdvisor) for social proof
  • CRM or email tool for guest follow-up and repeat bookings

How we work with hotels.

01

Map

We map your rooms, rates, booking engine, and where guests currently drop off.

02

Build

We build fast, honest room pages with the booking engine front and centre.

03

Connect

We wire up your PMS and booking engine, then hand you the keys.

Who this is for.

  • Independent hotels and boutique properties competing with OTAs
  • Small hotel groups managing more than one property
  • Properties whose current site sends guests straight to an OTA
  • Owners who want more direct, commission-free bookings

Hotel website questions.

Can you actually get guests to book direct instead of through an OTA?

We can't guarantee guest behaviour, but we build the site so booking direct is faster and clearer than going through an OTA — which is what moves the split over time.

Can you connect our site to our existing booking engine or PMS?

Yes — we build the site to integrate with your existing booking engine and property management system, or help you evaluate one if you don't have it set up yet.

Will our rates stay in sync between the OTA listings and our own site?

Once connected to your channel manager or PMS, rates and availability update from a single source, so your direct site and OTA listings stay aligned.

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Let's build a site that earns the direct booking.

Tell us about your property and current booking mix. We'll show you what a stronger, direct-booking-first site looks like.