PRANA

A website that gets your catalog in front of the right buyer.

Procurement teams research vendors online before they ever pick up the phone. We build sites that present your catalog and specs clearly, make requesting a quote effortless, and read as a serious, capable supplier.

Procurement buyers rule you out before you know they looked.

A buyer comparing suppliers will check your site for spec sheets, certifications, minimum order quantities, and lead times. If that information is missing or buried in a PDF nobody can find, they move to a competitor who made it easy.

Many manufacturer sites were built years ago and never updated as the product line grew, leaving buyers to call and ask questions the site should already answer.

What holds most manufacturer sites back.

  • Product catalogs that are outdated, incomplete, or exist only as a PDF
  • No spec sheets or downloadable technical documentation
  • No clear way to request a quote — just a generic contact form or a phone number
  • Distributor and reseller information that's hard to find
  • A site that looks unmaintained, which reads as a red flag to procurement buyers

What we build for manufacturers.

  • Structured product catalogs with categories, specs, and searchable filtering
  • Downloadable spec sheets, datasheets, and certifications in one place
  • RFQ and quote-request forms routed directly to your sales team
  • Distributor and dealer locator pages where relevant
  • Case-ready credibility pages: certifications, capabilities, and facility details
  • A build your team can update as the product line changes, without a developer

Recommended integrations.

  • ERP or PIM sync so product and inventory data stays current
  • CRM routing so RFQs reach the right sales rep automatically
  • Quote and proposal tooling connected to the RFQ form
  • Distributor portal or login area for repeat B2B ordering

How we work with manufacturers.

01

Map

We map your catalog structure and the questions procurement buyers ask before they'll request a quote.

02

Build

We build a catalog and RFQ flow that answers those questions and gets the enquiry to your team.

03

Maintain

We hand over a site your team can keep current as products and specs change.

Who this is for.

  • Manufacturers whose current site predates their product line
  • Teams fielding the same spec questions by phone or email repeatedly
  • Businesses that rely on distributors and need clear partner information online
  • Manufacturers competing for procurement attention against larger suppliers

Manufacturer website questions.

We have hundreds of SKUs. Can the site handle that?

Yes — we structure catalogs with categories, filters, and search so buyers can find the right product quickly, whether that's a few dozen SKUs or several hundred.

Can the site connect to our existing ERP or inventory system?

In most cases yes. We scope the integration based on what your ERP or PIM exposes, so product data doesn't have to be maintained twice.

Do you build RFQ forms that route to specific reps by product line?

Yes — RFQ forms can route by product category, region, or account to whichever rep or team should handle it, so quotes don't sit in a shared inbox.

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Let's get your catalog in front of buyers who are ready to quote.

Tell us about your product line and how RFQs come in today. We'll show you a clearer path from browse to quote.